About FORMA
AI that amplifies coaching, not replaces it
FORMA exists because great coaches have deep methodology that deserves to scale. AI is the multiplier, but only if it truly understands the coach's philosophy.
Why FORMA exists
Endurance coaches spend years developing their training methodology — refined through experience, education, and hundreds of athletes. It lives in their heads, their notes, their instincts. When they prescribe a session, they're drawing on a complex web of principles, not following a template.
The problem is scale. A coach with deep methodology can only work with so many athletes before quality drops. Generic AI tools don't help because they ignore the coach's philosophy and generate plans from textbook knowledge. The coach's unique insight — the thing that makes them valuable — gets lost.
FORMA was built to solve this. Capture the coach's full methodology — philosophy, zone systems, periodization, recovery protocols, race strategies, even communication style — and make it the foundation of every AI decision. The AI doesn't replace the coach. It amplifies them.
What makes FORMA different
Most AI training tools work the same way: generic model generates a plan, athlete follows it. FORMA inverts this entirely.
Your methodology IS the AI's brain
FORMA doesn't use your methodology as a suggestion. It's the primary context the AI reasons against. Every session, every analysis, every recommendation is grounded in your exact words and principles.
Not another plan generator
FORMA is an intelligence layer for coaching. AI generates, analyses, detects patterns, flags fatigue, checks compliance — all through the lens of your methodology. It's a tool for coaches who already know how to coach.
AI mirrors the coach's voice
During onboarding, FORMA captures how you communicate — your tone, vocabulary, motivational style. When athletes read AI-generated content, they hear their coach, not a robot.
Built with purpose
Powered by Claude AI
Built on Anthropic's Claude, known for nuanced reasoning and following complex instructions — essential for understanding coaching methodology.
Methodology-first architecture
Your methodology documents are the AI's operating system. Structured YAML+Markdown, 9 categories, version-controlled, and served verbatim to the AI.
Real-time session analysis
Stream data (HR, pace, power per second) stored and analysed against your methodology's exact constraints and quality markers.
Interested in training with FORMA?
FORMA is Luis del Águila's private platform. Access by invitation only.
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