FORMA
Your methodology. AI's execution.
AI-native training for coaches and serious endurance athletes who refuse to train by generic formulas. Define your philosophy. AI reasons against your exact words.
The problem with AI coaching
Most AI training tools generate plans from generic knowledge.
FORMA is different. You define your entire training methodology — philosophy, zone systems, periodization, recovery protocols, race strategies, even your communication style. AI reasons against your exact words, not textbook defaults.
Philosophy
Core training principles, pillars, and beliefs that guide every decision.
Sport Methodology
Zone systems, session types, interval structures, key metrics per sport.
Periodization
Season structure, block types, taper philosophy, load progression rules.
Testing Protocols
Performance tests per sport, frequency, how zones are set from results.
Recovery
Recovery markers, sleep requirements, deload triggers, adaptation windows.
Nutrition
Training nutrition, race-day fueling, hydration protocols by effort type.
Injury Management
Return-to-training protocols, load reduction, red flags for escalation.
Race Protocols
Sprint to Ironman — taper timing, race-week structure, pacing strategy.
Communication Style
Your tone, vocabulary, how you motivate — AI mirrors your coaching voice.
9 methodology categories — each with structured sections your AI must understand before prescribing a single session. Methodology quality directly determines AI quality. This is the incentive that makes FORMA work.
The AI engine
360° context feeds every decision
Your methodology, wellness data, training load, competition calendar, injuries — everything flows into the AI engine. Every prescription, every analysis is grounded in your complete context.
Data flowing in
Insights flowing out
See it in action
Every session tells a story
From weekly planning with AI-crafted sessions to deep post-workout analysis that checks every rep against your methodology.
Threshold Run — 8km
50min
"Today we push your lactate threshold — you responded well to last week's tempo block. Keep HR under control."
AI-crafted sessions
Every session is generated by AI reasoning against your methodology — zone models, periodization phase, recent load, and wellness status.
Sport-specific structure
Run intervals, swim CSS sets, bike power zones, strength circuits — each sport has purpose-built session cards.
Coach insight in every card
The AI writes in your voice: "Today we push your LT" — not generic placeholder text.
Session intelligence
Every workout analysed against your standards
Not generic "great job!" feedback. AI compares actual execution to planned prescription — using the specific constraints defined in your methodology.
Plan vs Actual
The coach defined "cardiac drift ≤5 bpm across the tempo block" in their running methodology. AI knows this constraint and flags the +11 bpm drift as the key finding — not a generic HR warning.
What FORMA checks
Compliance Scoring
Did the session deliver the intended physiological stimulus — not just 'was it completed'.
Pattern Detection
HR drift trends, positive splitting, cadence fade, decoupling — tracked across sessions.
Fatigue Signals
Performance drop-off across intervals reveals current load status before you feel it.
Methodology Alignment
AI checks if the session delivered what the coach intended, referencing the exact methodology doc.
Environmental Context
Heat, altitude, wind — AI factors conditions into performance assessment before flagging concerns.
Actionable Recommendations
One thing for the athlete, one for the coach. Specific, not generic motivation.
Built for both
Whether you coach others or yourself
Define your methodology once
Philosophy, zone systems, periodization, recovery — structured into 9 categories. AI applies them consistently across all athletes.
Scale from 5 to 50 athletes
AI handles the volume. Every prescription grounded in your methodology. You review and approve — not write from scratch.
AI mirrors your voice
Your communication style, vocabulary, and motivational approach — extracted during onboarding. Athletes hear you, not a robot.
Review before athletes see
AI generates training plans. You review, adjust, approve. Full control over what athletes receive.
Deep analytics per athlete
Compliance scoring, load tracking, pattern detection — AI does the analysis, you make the coaching decisions.
Simple, transparent pricing
One monthly fee covers your coaching platform. AI handles the heavy lifting so you can focus on coaching.
Onboarding depth
15 steps to capture your coaching DNA
AI guides you through structured questions, real coaching scenarios, and methodology refinement. Your answers become the foundation for every AI decision.
"Your athlete has an A-race marathon in 14 weeks. They've been averaging 45km/week for 6 months. They just recovered from a mild calf strain 2 weeks ago. How do you approach the first 4 weeks?"
Your response reveals how you handle load management, injury return protocols, race-specific periodization, and athlete communication. AI uses this to infer your approach in similar situations it hasn't been explicitly taught.
Self-coached athletes get a lighter 5-7 step wizard — then full methodology management access, same as a coach.
Multi-sport native
Purpose-built for every discipline
Each sport has its own session structures, zone models, key metrics, and methodology sections. Not one-size-fits-all templates.
Swim
- CSS-based zones
- Sets & reps structure
- SWOLF tracking
- Pool vs open water
- Stroke rate & DPS
- Equipment (fins, paddles, buoy)
Run
- Pace & HR zones
- Interval structures
- Cadence targets
- Terrain (road, trail, track)
- HR drift constraints
- Cardiac decoupling
Bike
- FTP-based power zones
- Normalized power / IF
- Aero time targets
- Indoor vs outdoor
- Cadence programming
- Nutrition plans
Strength
- Sets / reps / tempo
- RPE guidance
- Movement patterns
- Isometric vs dynamic
- Session sequencing
- Sport-specific focus
Plus brick sessions — combined bike + run with transition notes for triathlon-specific training.
Connected ecosystem
Your data, one platform
Connect your existing devices and platforms. Activities sync automatically and feed directly into AI analysis.
Activities auto-match to planned sessions. Stream data (HR, pace, power per second) stored for deep analysis.
Simple pricing
Plans that grow with your coaching
Start with what you need. Scale when you're ready.
Solo Coach
Includes €20/mo AI credit
- Up to 10 athletes
- AI-powered training plans
- Full methodology system
- Session analysis & compliance
- Performance insights
- AI covers all your athletes
Team Coach
Includes €20/mo AI credit
- Up to 50 athletes
- Everything in Solo
- Priority support
- Advanced analytics
- Team management tools
- Performance insights
Self-Coached
Includes €6/mo AI credit
- Full platform access
- AI-powered training plans
- Methodology management
- Session analysis
- Performance insights
- AI credit included
Frequently asked questions
What is AI credit?
Every plan includes a monthly AI credit allowance that covers training plan generation, session analysis, and coaching insights. Most users find the included credit more than enough.
What if I need more AI credit?
If you exceed your included AI credit, you can purchase top-up packs of €5, €10, or €20 directly from your account. Unused top-up credit rolls over month to month.
Can I switch plans?
Yes, you can upgrade or downgrade at any time. Changes take effect on your next billing cycle. If you're a self-coached athlete who starts coaching others, upgrading is seamless.
Need more AI? Top up with €5/€10/€20 credit packs anytime.